Use Case

Reduce churn with proactive subscription reminders

Send subscription renewal reminders, payment failure notifications, and plan expiration alerts. Keep customers informed about their subscription status to prevent involuntary churn.

Why use Unosend for subscription reminder emails?

Prevent involuntary churn
Automated payment retry alerts
Plan upgrade prompts
Grace period notifications

Quick implementation

send-subscription-reminders.js
await unosend.emails.send({
  from: 'billing@yourapp.com',
  to: customer.email,
  subject: 'Your {{plan_name}} plan renews in 3 days',
  template_id: 'tmpl_renewal_reminder',
  variables: {
    customer_name: customer.firstName,
    plan_name: subscription.planName,
    renewal_date: formatDate(subscription.renewalDate),
    amount: formatCurrency(subscription.amount),
    update_payment_url: 'https://yourapp.com/billing',
    cancel_url: 'https://yourapp.com/cancel'
  }
});

Frequently asked questions

When should I send renewal reminders?

Send reminders at 7 days, 3 days, and 1 day before renewal. For annual plans, add a 30-day reminder too.

How do I handle failed payments?

Send an immediate notification with a payment update link. Schedule retry attempts and follow-up emails at 3, 7, and 14 days.

Should I allow cancellation from the email?

Yes, include a clear cancellation link. Transparency builds trust and reduces spam complaints.

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